In contrast to most other broadcasters, we possess the technology to assure the precise number of impressions reaching your intended audience. Through our innovative approach, we seamlessly integrate dynamic advertisement insertion into our streams, ensuring the delivery of each campaign aligns with the prearranged metrics. As an added benefit, we include DAB advertising without any extra cost. This is a distinct advantage, as contrary to claims from other stations, certainty regarding the actual impact remains elusive on DAB. Conversely, with our IP delivery, we are capable of furnishing precise and accurate outcomes.
ACCURATE: You can target your advertising to a specific audience and efficiently target narrowly defined segments of the market.
COST EFFECTIVE: A 30-second ad on radio is often much less expensive and miles quicker than any other form of advertising, maximising your profits.
PORTABILITY: Radio is the only mass medium that people use while driving, cleaning the house or listening whilst at work. TV advertising requires people to sit in front of their TV and print adverts require focused attention on the page; whereas you can listen to the radio while doing other things.
COMPLIMENTARY: Radio used in conjunction with website & social media campaigns can be extremely effective, directing traffic from your advert to a website or social media.
EXPANSION: Advertising on a new station can help reach additional audience segments to help expand a business’ total market capability.
The next time you need to design an affordable advertising campaign, you should really consider using a Like station!