About us
The Radio Broadcast Co is a collection of radio stations managed from and within numerous countries across the globe.
Our stations bring together a wide range of formats, presenters and audiences under one roof, while still preserving the individual character that makes each station distinct.
All of our services are accessible through the internet, ensuring listeners can tune in from anywhere in the world. In addition, certain stations can also be accessed through DAB Digital Radio in various regions of the United Kingdom, giving audiences a familiar and reliable way to listen at home, in the car, or on the move. Beyond the UK, a number of these services extend their reach to other parts of the world, reflecting our ambition to grow into new markets while staying true to our roots.
Beyond broadcasting, the group has built a reputation as a trendsetter in the industry. Our stations serve as a testing ground for the latest advances in advertising and AI technology, allowing us to experiment with new approaches to audience engagement, content personalisation and commercial partnerships before they become industry standard. This spirit of innovation is central to who we are, and it continues to shape the direction of every station under our umbrella.
The History
Like Radio was launched in 2015, making its debut as a single station with a focus on the West Midlands region of the United Kingdom. From the outset, it was conceived as a locally-oriented music service, built around popular hits and designed to serve the everyday listening habits of its regional audience.
The station underwent its first major transition in 2020, when it came under the stewardship of Like Media Group. At the time, Like Media Group already operated multiple FM licences across the northern reaches of the UK, giving it a strong existing foundation in regional broadcasting and the operational expertise to support Like Radio's next chapter.
The year 2021 marked a genuinely pivotal moment in Like Radio's story. During this period, Like Media Group acquired the "Like" brand name outright, cementing its association with the station and setting the stage for a much broader transformation. What followed was a comprehensive reorientation of the station's purpose and identity. No longer confined to a single local outlook, Like Radio evolved into an ensemble of stations designed to appeal to a much wider range of age groups and listening preferences — from younger audiences drawn to contemporary hits, to older listeners with an appetite for more established formats.
This period of growth was defined by a clear strategic focus: the integration of cutting-edge advertising technologies into every part of the business. This wasn't simply about keeping pace with the industry, but about actively shaping its future — ensuring the stations remained commercially resilient, technologically current, and well-positioned for whatever changes lay ahead. It was this focus on innovation, above all else, that helped define the next era of the brand.
By 2025, this journey had reached its natural conclusion: all stations formerly under Like Media Group came together under a single new operator, The Radio Broadcast Co. This new entity was formed directly out of Like Media Group, following a period of structural change within the wider group. The rebrand represented not just a change of name, but a renewed sense of purpose — bringing together years of regional broadcasting heritage with a forward-looking commitment to technology, innovation, and audience growth on a global scale.
Looking Ahead
Today, The Radio Broadcast Co continues to build on this legacy, expanding its portfolio of stations, exploring new international markets, and investing in the technologies that will define the next generation of radio broadcasting. What began as a single, locally-focused station in the West Midlands has grown into a genuinely global operation — one that remains committed to the values of quality broadcasting and innovation that shaped it from the very beginning.